I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.
I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.

About

I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.

Original picture by Bem Iordaah

I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), systems thinking, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.

Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.

I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.
I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), systems thinking, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.

Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.

I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.
I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), systems thinking, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.

Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.

I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.

Original picture by Bem Iordaah

Original picture by Bem Iordaah

Original picture by Bem Iordaah

I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.
I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.

About

I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.

Original picture by Bem Iordaah

I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.

I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), systems thinking, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.

Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.

I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.

Original picture by Bem Iordaah